Bala Abdulfattah
Marketing specialist across product marketing, content and community. I make content end to end, from the script to the post, and I lead an AI-led content pipeline I helped build at DigitalXShift. I also co-founded 10.8.8 Africa, a community of 2,700+ Nigerian university students.
DigitalXShift · Marketing Specialist
Joined when the only content was a little YouTube. I built the positioning and every channel from scratch, then led the move from a manual process to an AI-led pipeline I helped build: ideas, scripts, editing, approvals, the newsletter, SEO and carousels.
10.8.8 Africa · Co-founder
Started in 2021 as a campus magazine we made out of spite, because engineering students at FUT Minna kept getting left out. It grew into a student community and events brand built on one idea: students need a platform to express themselves, and proof of work to show for it. I co-founded it and lead brand, content and community.
Talent Lab · Digital Marketing Consultant
An HR firm that handles recruitment, onboarding, performance management, training and events for large organisations, mostly NGOs. I marketed to two audiences: the executives who buy those services, and the job seekers Talent Lab recruits from. For the first, LinkedIn page content, webinars and the General Manager's own LinkedIn as a founder-led channel. For the second, educational posts to bring the right people to the page before each job post went out, and a WhatsApp community for people working in the NGO space. Selling B2B to a small pool of executives taught me how closely marketing has to work with sales, and the best team culture I've worked in showed me how much a happy team gets done.
Learnable · Product Marketing Associate
Brought in on a three-month contract for one job: the rebrand from Transition School to Learnable. Positioning, the launch roadmap and messaging, plus the live workshops that kept running through it.
HuiosPay / Payslate · Digital Marketing Specialist
HuiosPay is a fintech brand; Payslate, its main product, lets people pay businesses, send transfers and pay bills in one place, and gives businesses payment links, split payments and one dashboard for auditing and reconciliation. I joined in my final year at university, travelling from Minna to Abuja every week to do it. I ran digital marketing for both brands, from LinkedIn articles and social posts to educational SEO content on both websites, and worked with the product team on Payslate's positioning and messaging for its launch. I also went out with the sales team to pitch businesses face to face, which taught me more about what customers want than any dashboard could.
Jekaeat · Product Marketing Lead
Joined as the first marketing hire, for equity and alongside university, before the app launched. I led a 4-person marketing team, including two designers and a brand strategist, worked with the technical co-founder on in-app notifications, analytics and features, and with the operations co-founder on customer feedback, support and onboarding 28 vendors and 13 riders. On the marketing side, I positioned the app for students, launched it, and kept it growing with creators and events, from GDG DevFest Minna to the Minna Food Festival, which we sponsored.
Huawei · Student Ambassador
I came into university already holding a Huawei HCIA networking certificate, which is how I got recommended for the role. As co-ambassador at FUTMINNA, a volunteer role, I was Huawei's point of contact on campus: running the Huawei programmes at the school's ICT hub, coordinating trainings and competitions, registering students for certification exams, and getting more of them interested. Along the way I added HCIA Security and a Cisco certificate. The season after I left, two FUTMINNA teams won First Prize at the Huawei ICT Competition 2023–2024 Global Final.
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The human behind the file: too many series, the gym (day 190 and counting), shawarma, and Arsenal. Ask about that last one at your own risk.
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“Bala was our marketing maestro at JekaEat. He never stopped at marketing: he was in customer support and operations too, because he understood that a happy customer is the best campaign. A big part of how we grew to 3,000+ orders comes down to the work he put in.”
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